Starting a clothing brand with bespoke products often means massive upfront investments, endless manufacturing headaches, and the potential for mountains of unsold inventory. Thankfully, there is an alternative.
Enter private label blanks—the game-changing approach that's giving brands of all sizes a smarter way to bring their ideas to life.
Private label and blanks are unbranded products that a brand can use to add their own logo, designs, and brand personality to. These products can come in all sorts of styles from T-shirts, hoodies, sweatpants right the way to headwear, outwear, and even accessories.
It's not about reinventing the wheel. It's about making the wheel work perfectly for your vision.
Traditional clothing production can be risky, even for established brands. Design a collection, invest thousands, and hope that sales go to plan. Private label blanks? They're your low-risk strategy.
Imagine testing a design with minimal investment. Want to try a new graphic t-shirt concept? Order 50 pieces instead of 500. Gauge customer interest. Adapt. Pivot. No financial heartburn.
The fashion world moves fast. Really fast. Trends emerge and disappear in weeks. Private label blanks let you keep pace.
You can:
Previously, finding the right blank for your brand was difficult. That's because there weren't too many options available with a few huge suppliers such as Gildan and Fruit of the Loom controlling the market. Whilst these products were typically great for merchandise, they were never really up to the standards of clothing brands, especially with modern consumers demanding better quality from brands.
Over the past few years, we have seen a huge rise in private label and blanks suppliers offering products that cover a wide range of styles, fits, and qualities. This has provided clothing brands with even more options to choose from and has made it even more likely to find products that perfectly match what they are looking for.
What has been even more exciting is that manufacturers themselves are now starting to see the massive opportunities here and are investing in their own blanks to supply to brands. In particular, manufacturers in Portugal that would previously only produce bespoke with massive MOQ's are now starting to provide private label and blanks solutions which is enabling smaller brands to get into the doors of globally recognised manufacturers.
Contrary to popular belief, it's not just small start-ups. Established brands leverage private label blanks for basic collections, understanding that not every piece needs a ground-up custom design. You would be surprised by just how many well-known brands are using private label and blanks.
Not all blanks are created equal, which is often reflected within the price. Smart brands consider:
Pro tip: If you're building a sustainable brand, look for suppliers offering organic cotton or recycled material blanks.
Private label blanks aren't just a manufacturing shortcut. They're a strategic approach that lets brands:
The fashion industry is evolving. Brands that embrace flexible, smart production methods will lead the charge. Your brand's next breakthrough might just start with a simple blank—waiting for your unique touch.
Create Fashion Brand (CFB) has established itself as a leader in Portuguese textile production, renowned for its focus on sustainability and high-quality standards. Having worked with some of the biggest names in streetwear, loungewear, and modern fashion, CFB has recently expanded from providing solely bespoke production services to offering private label and blanks options for clothing brands which include products such as t-shirts, hoodies, sweatpants, and sweatshirts. This expansion allows both emerging and established brands access to premium, customizable garments.
Based in Portugal, CFB operates with a strong commitment to ethical and sustainable practices. Their facilities are equipped with modern machinery and environmentally friendly processes, reducing waste and producing garments with a lower environmental impact. CFB offers a broad range of fabrics, including organic cotton and recycled materials, ensuring that brands have sustainable options to align with eco-conscious consumer demand.
Create Fashion Brand has kindly offered our readers and community 5% discount on all blanks orders with the code 'garmentcircle'.