Shopify

E-commerce platform and website builder

Updated on:
October 29, 2024

What is

Shopify

Shopify is a versatile e-commerce platform that allows businesses to build, manage, and scale online stores. From customizable storefronts and inventory management to payment processing and analytics, Shopify covers essential e-commerce functions, helping businesses sell online, in-store, and across social channels. It also integrates with various tools for a seamless retail experience.

Some of the core features

  • Customizable Storefront: Wide selection of free and paid themes, advanced customization options with HTML and CSS.
  • Payment Processing: Supports various payment gateways including PayPal, Stripe, etc., integrated Shopify Payments.
  • Product Management: Unlimited products and inventory tracking, support for multiple product variants (size, colour, etc.).
  • SEO and Marketing Tools: Built-in SEO features with customizable meta tags, email marketing capabilities with discount codes, integration with social media and Google Shopping.
  • Analytics and Reports: Detailed sales and customer analytics, comprehensive reports on traffic, sales, and customer behaviour.
  • Mobile Responsiveness: Mobile-friendly themes, mobile app available for store management.
  • App Ecosystem: Access to Shopify App Store with thousands of apps available, including options for dropshipping, marketing, shipping, and more.
  • Security: SSL certification for secure transactions, PCI DSS compliance for payment security.
Screenshots
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Pricing overview

  • Basic - £25 / month
  • Shopify - £65 / month
  • Advanced - £344 / month
  • Plus - £2300 / month on a 3 year term
Always check the website of the vendor directly for the most accurate and up-to-date price.

Pros and Considerations: Is it right for clothing brands?

Pro's

  • Easy setup with a user-friendly interface for store creation.
  • Integrated payment options streamline transaction processes.
  • Comprehensive analytics support business decision-making

Consideration's

  • Transaction costs on sales may start to add up.
  • Customization may require coding for complex designs.
  • Native analytics are robust but may need external integrations for advanced insights.
Categories
E-commerce
Pricing model
Subscription
Free plan
Free trial
Use cases

Online store builder, Inventory managements, Multi-channel selling, Payment processing, Data analysis

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